The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Craft / Animation
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Art Direction
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Social Channel / Multi-Platform
Sweatpant Boots
Agency: SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client: Visit Iceland Category: Events & Experiential
Who’s Your Cabbie?
Agency: VMLY&R / Dubai
Client: Roads & Transport Authority Category: Events & Experiential
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Online Advertising / Native Ads
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines Category: Targeting
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Newspaper / Single
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers Category: Craft / Art Direction
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland Category: Media Relations
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Film
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Brand-Side Initiated & Originated Projects
This Beach is a Coupon
Agency: Propel, Swoop Airlines In-House Agency
Client: Swoop Category: Brand-Side Initiated & Originated Projects
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail Category: Single Country or Region / Consumer / Brand
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Online Films & Video / Long Form - Single
No Drama
Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Broadcast / Single
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Craft / Writing
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Brand Voice
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Influencer Marketing / Multi-Channel
Vaccinate The Block
Agency: R/GA / New York
Client: Uber Category: Influencer Marketing / Multi-Channel
FlyNet - Smart Home
Agency: Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client: Deutsche Lufthansa Category: Craft / Writing - Single
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Brand Partnerships
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Social Media
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Online Advertising / Display Ads
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Storytelling
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential & Installations / Experiential & Immersive
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Craft / Writing - Campaign
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE029B
Award:
2022 Public Relations Bronze Pencil
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Brand Voice
Annual ID:
OS22_PR023B
Award:
2022 Design Bronze Pencil
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Craft / Animation
Annual ID:
OS22_DE051B
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Art Direction
Annual ID:
OS22_OH055M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Social Channel / Multi-Platform
Annual ID:
OS22_SM048M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + M&C Saatchi Group UK / London + Peel Iceland / Reykjavík + M&C Saatchi Talk / London
Client:
Visit Iceland
Title:
Sweatpant Boots
Category:
Events & Experiential
Annual ID:
OS22_PR040M
Award:
2022 Public Relations Merit Award
Agency:
VMLY&R / Dubai
Client:
Roads & Transport Authority
Title:
Who’s Your Cabbie?
Category:
Events & Experiential
Annual ID:
OS22_PR041M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Online Advertising / Native Ads
Annual ID:
OS22_IN048M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Annual ID:
OS22_CU018M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Newspaper / Single
Annual ID:
OS22_PT025M
Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW031M
Award:
2022 Print Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Annual ID:
OS22_PT046M
Award:
2022 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Media Relations
Annual ID:
OS22_PR033M
Award:
2022 Film Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI122M
Award:
2022 Green Pencil Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Green Pencil
Annual ID:
OS22_GP003M
Award:
2022 Integrated Merit Award
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IG045M
Award:
2022 Design Merit Award
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Moving Image / Single
Annual ID:
OS22_DE129M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS014M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Propel, Swoop Airlines In-House Agency
Client:
Swoop
Title:
This Beach is a Coupon
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS026M
Award:
2022 Film Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_FI126M
Award:
2022 Design Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE089M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Rediscover Germany
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS22_CE030M
Award:
2022 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM063M
Award:
2022 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI083M
Award:
2022 Film Merit Award
Agency:
Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client:
Switzerland Tourism
Title:
No Drama
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI106M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Broadcast / Single
Annual ID:
OS22_RA022M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_DE142M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Annual ID:
OS22_PT052M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Brand Voice
Annual ID:
OS22_PR054M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_OH064M
Award:
2022 Social Media Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Stunts & Activations
Annual ID:
OS22_SM075M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Products
Annual ID:
OS22_EX052M
Award:
2022 Social Media Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM086M
Award:
2022 Social Media Merit Award
Agency:
R/GA / New York
Client:
Uber
Title:
Vaccinate The Block
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS22_SM090M
Award:
2022 Radio & Audio Merit Award
Agency:
Kolle Rebbe / Hamburg + Deutsche Lufthansa / Frankfurt/Main
Client:
Deutsche Lufthansa
Title:
FlyNet - Smart Home
Category:
Craft / Writing - Single
Annual ID:
OS22_RA038M
Award:
2022 Branded Entertainment Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Annual ID:
OS22_BE092M
Award:
2022 Integrated Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG022M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Public Relations Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Brand Partnerships
Annual ID:
OS22_PR069M
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Annual ID:
OS_SM20_034G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Campaign
Annual ID:
OS_SM20_010G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_014G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_013G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_006G
Award:
2020 Design Gold Pencil
Agency:
FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Annual ID:
OS_DE20_038G
Award:
2020 Out of Home Gold Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_011G
Award:
2020 Mobile Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_MO20_002G
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_019S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_020S